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The Alexander brand name was built by the Waterloo Piano & Organ Company, makers of the Malcolm Love Piano. The Alexander model was sold along side Malcolm Love instruments as an affordable alternative to the costlier Malcolm Love brand. Alexander pianos were produced mainly in the 1900-1920 era.

Can you find your instrument listed in these antique catalogs?

Alexander (Malcolm Love)
This is a 1901 sales catalog for the Malcolm Love Piano Company, featuring the Alexander brand piano in the last page.
Alexander Advertisement
A page from a 1901 Malcolm Love catalog featuring the Alexander Upright Piano